Working as a Corporate Voiceover can often be really interesting. Why? Well, it has to be the variety and the fact that recently it’s moved away from those predictable booming deep theatrical productions that used to boast how big and bold a brand is and gave little as to the identity or story of a company the who & why of the brand and what sets them apart. 

Now, it’s all about connecting, being real and offering an identity to your audience when they see and hear your corporate messages as these are the windows into the soul of a company, it’s values, it’s ethics and it’s quality and believability.

You’ll have no doubt seen lots of different and inventive corporate messaging recently and not necessarily noticed it if it was done well. These projects have excitedly moved on from just being the videos that sit on a companies website and introduce you to their work in a sometimes stiff rather expected take it or leave it manner.

Now companies realise these are valuable first contact opportunities not to waste and are being very creative about how they are connecting to the world at large, not only finding it’s an invaluable sharing of their brand identity, values and it’s believability to it’s audience but building a relationship too.